The Falken Azenis FK-510 have been my 'go-to' tyres for a while now, on the BRZ and previous cars. Great all-round performance and low price. The Goodyear Vector 4Seasons are very good indeed in the snow. I now have Michelin PS4 which are good but not significantly better or worse than the Falkens.
Oh, and the Primacies are crap!